New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) Benetton Updates Rollerblade Skateholder Patent Infringement: Spotless Enterprises v. Carlisle Plastics Sunbeam Products Debuts Mr. Filter Displays Brunswick Rolls Out P-O-P for Bowling Balls Butler Home Products Teams with Procter & Gamble Footwear Finesse Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 First Previous 517 518 519 520 521 Next Last
