Making Shopper Marketing Work Deloitte/GMA report finds that deeper integration leads to better results. P&G's brandSaver Treats Unicef FSI Report: Oct. 12, 2008 Longs Tees Off with Savings Event 'The Hub': Points of Innovation Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should. Walmart Builds on 'Better Homes' FSI Report: Oct. 5, 2008 Dollar General Makes a Millionaire Kmart Cleans Up for Fall P&G's brandSaver Balances a Budget First Previous 365 366 367 368 369 Next Last