eCommerce

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms

Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.

Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target.

The British convenience retailer is offering around-the-clock service at Leeds, London and Manchester stores and extended delivery windows at 1,600 locations.

Ocado Ads, powered by retail media technology provider Zitcha, includes onsite, offsite, social and CTV ad solutions.

In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, discusses how AI is transforming the CPG industry and shares practical ways to integrate it into a CPG brand's operations.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.

CVS' retailer media network taps into data from the drugstore's 74 million loyalty members.