Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.
Prime Air customers can choose from millions of items, including everyday essentials like groceries and medication, for delivery in fast as 30 minutes.
Instead of a glorified search tool, the agentic assistant is designed to hold something closer to a running conversation with shoppers about their food needs.
Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.