Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.
Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.
The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.
Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently.