eCommerce

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.