eCommerce

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

Seth Dallaire explains why Walmart U.S., Sam's Club and Walmart International are coordinating advertising operations.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The company explains how it can add conversational context to product content for discoverability across AI models.

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.