eCommerce

Advertisers can now measure how Amazon DSP campaigns drive purchases both on and off Amazon in consumer electronics, home goods and other categories.

The sister-owned oral-care brand leveraged Amazon Ads tools to scale awareness, conversion and loyalty.

Clinch will become the first third-party ad-serving solution to deliver ads to Amazon Ads’ “Custom Audiences” through a server-to-server integration.

BACi’s "good, better, best" framework provides a roadmap for brands and retailers to optimize product content and boost online sales. See infographic.

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

Read about Innovator winners Erin Anderson, Jenny Baker, Rachel Botia Goldfield, Julia Boyd, Vana Ghazarian, Dana Machac, Meera Patel, Sneha Popley, Jill Rourke and Michelle Urwin.

Read about Technology winners Jacqueline Corbelli, Susmita Ghose, Stephanie Jensen and Donna McGuckin.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

On-Demand Webinar: Get the insights you need to unlock growth in alcohol delivery. Register today.