eCommerce

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The company explains how it can add conversational context to product content for discoverability across AI models.

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.

The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

Retailer rolls out membership program in first market outside U.S.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.