Digital Commerce

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

Recent retail news includes Walmart and Circle K revealing 2024 expansion plans.

The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.