Digital Commerce

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.

D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV,  an in-store digital advertising network, to expand their physical advertising touchpoints.

Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.

New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.

The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.

At launch inside 250 warehouses in March 2023, the product was stocked on pallet displays near the entrance alongside product from a rival.

Recent retail news includes PetSmart expanding its exclusive Nate + Jeremiah line, and Whole Foods Canada working with Instacart for order fulfillment.

This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates.

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.