Digital Commerce

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game.

Kellanova’s Pringles is selling a limited-edition "Mexican Street Corn" flavor exclusively at 7-Eleven.

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.

Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month.

The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.

AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging.

Orange Apron Media is leveraging Pentaleap's retail media technology, including an algorithm that processes contextual data, to increase ad relevance.