Digital Commerce

CMO Sean Barrett discussed tactics at last week’s Retail Media Summit.

The new alliance addresses the disproportionate allocation of advertising investment.

Partnership designed to drive CPG growth through contextual commerce.

Hosts and guests can add items for split payment and a flat delivery fee.

Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The deal brings new e-commerce tools and omnichannel capabilities to Instacart’s suite of retailer-focused solutions.

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.