Digital Commerce

The U.K. retailer plans a 12-week trial of the tech at a Manchester convenience store.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

Shining the spotlight on the year’s best campaigns for shopper engagement.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

Just another example of how Amazon is diversifying its footprint and doubling down on grocery.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.