Digital Commerce

Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network.

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.

Roblox users can access Walmart's ‘isles’ to collect virtual merchandise, view performances from music artists and unlock exclusive content.

Drizly Ads offers brands a full suite of advertising products, including search and display as well as custom ad solutions.

Sam’s Club MAP advertisers can now access search and sponsored product ads, enabling them to better reach and engage with the club's members.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.