P2PI LIVE & Expo Sneak Peek

Inspiring Keynotes Be ready at 8 a.m. as the P2PI LIVE conference agenda kicks off with impactful keynote presentations each morning. Tuesday, Oct. 18: • “The Zero-Compromise Customer Experience,” Bill Bennett, VP of eCommerce, The Kroger Co. • “The Evolving (and Fast-Moving) CPG Path To Purchase,” Justin Honaman, Head, Worldwide Business Development, Consumer Products - Food & Beverage, Amazon Web Services, Amazon • “Confluencer Commerce: Navigating the Integration of Commerce, Media and Content,” Bryan Gildenberg, SVP, Commerce, Omnicom Commerce Group Wednesday, Oct. 19: • “Reimagining Brick-and-Mortar Retail,” Carla Dunham, Chief Marketing Officer, Foxtrot • “The Frictionless Future of BevAlc E-Commerce,” Derek Correia, President, ReserveBar Thursday, Oct. 20: • “The Sunny Future of Cannabis,” Cory Rothschild, National Retail President, Cresco Labs • “Tomorrow’s Shopping Era: From Community Commerce to Commerceverse,” Amy Lanzi, Chief Operating Officer, Publicis Groupe, and Roberto Cymrot, Director, Cross-Category Market Insights, Samsung Electronics America • “Reconnecting with Rite Aid,” Andre Persaud, Executive Vice President & Chief Retail Officer, Rite Aid OmniShopper Awards Luncheon Sponsored by 84.51 The Path to Purchase Institute’s second-annual OmniShopper Awards will celebrate innovative commerce marketing activations from brands, retailers, marketing agencies and consumer-facing solution providers driving engagement across the entire path to purchase. Find out who will be recognized for their excellence in shopper engagement during an awards luncheon at 12:15 p.m. CDT on Thursday, Oct. 20, when we’ll announce the winners live and share what made them rise to the top. Women of Excellence Awards Ceremony & Cocktail Reception Sponsored by AdAdapted The Path to Purchase Institute’s seventh-annual Women of Excellence Awards program recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. The categories include Technology Award, Innovator Award, Mentorship Award, Industry Impact Award, Business Excellence Award and Executive of the Year Award. Come celebrate the winners at 5 p.m. CDT on Tuesday, Oct. 18, at the awards ceremony and cocktail reception. Visit the Exhibit Floor Visit the expo floor anytime during show hours and peruse the various booths to meet the players and learn more about the exciting innovations and solutions offered from more than 25 exhibitors. PAVE Bash @ P2PI LIVE You’re invited to the PAVE Bash @ P2PI LIVE, which takes place at 8 p.m. on Wednesday, Oct. 19, at Untitled Supper Club. We’re celebrating 30 years of PAVE as well as the Path to Purchase Institute’s 20-year anniversary. Purchase a special discounted ticket to the Bash for $50 during registration and help support the future of in-store experience. The party will combine music, food, cocktails and entertainment for a fun evening of networking — all for a great cause. Ticket proceeds benefit PAVE’s educational and student aid programs. PAVE X Frito-Lay Student Design Challenge The PAVE X Frito-Lay Student Design Challenge is a project that brings together some of the best student design talent to showcase P-O-P display creativity. Frito-Lay presented a real-life design problem to the students, who in turn had to address these challenges to offer a creative display solution. The best designs have been chosen and the sponsoring manufacturers — Menasha and Bish Creative — have worked directly with the students in a mentoring role to translate their intentions into prototypes. These prototypes will be proudly displayed in the PAVE booth on the expo floor. Networking Opportunities Connect with industry friends and meet new faces during various networking breaks, lunches and awards ceremonies throughout the show. Be sure not to miss the cocktail reception (sponsored by Product of the Year) on Wednesday, Oct. 19, from 4:45 p.m. to 5:45 p.m., for an extra opportunity to mingle with fellow attendees. BevAlc Track P2PI LIVE’s curated conference sessions have focused topic areas, including a track dedicated to the BevAlc category on Wednesday, Oct. 19. Among the scheduled speakers in that track are: • Tammy Ackerman, VP Retail eCommerce, Treasury Wine Estates • Matt Hodge, Vice President, B2C eCommerce, RNDC • Jason Oziel, Manager, eCommerce Sales Strategy, Boston Beer Company • Sara Goucher, North American eCommerce Director, Molson Coors • Brandy Rand, Chief Strategy Officer, IWSR Drinks Market Analysis • Risa Crandall, SVP, CPG Strategy + Sales, Aki Technologies, an Inmar Intelligence Company Campfires/Ask the Experts Following the keynote sessions on Oct. 18 and 19, attendees have their choice of attending any of the various breakout sessions on the agenda or joining in on an informal peer-to-peer discussion in the Hilton’s Buckingham Room. Come eager to share. Among the experts conversing will be Anne Louise Marquis (pictured) of Campari America. Special Session: SM2 Commission In a breakout session on Thursday, Oct. 20, hear updates from the SM2 Commission. Responding to the lack of common understanding of how to measure the impact of shopper marketing in the industry, the SM2 Commission convened in 2020 to identify a common approach that would standardize shopper marketing measurement. The effort included preliminary studies, the development of a world-class Playbook and ultimately — despite the challenging executional environment brought on by the COVID-19 pandemic — measurement modeling executed across three real-life pilot programs. This panel discussion with commission participants will reveal the current shopper marketing measurement landscape, the results of the modeling pilots, and a path forward. Visit the Product of the Year Booth Stop by the Product of the Year (POY) booth on the expo show floor to learn about entering the 2023 Product of the Year Awards — the largest consumer-voted award for product innovation, where winners are chosen by the votes of 40,000 American shoppers. Chat with the POY team, enter to win daily giveaways, and enjoy goodies and surprise activations throughout the conference. Product of the Year Awards Product of the Year is the largest consumer-voted award for product innovation. Each year, winners are determined using a nationally representative study — conducted by consumer research firm Kantar — with the votes of 40,000 real shoppers. The Product of the Year Award positions winners as the people’s choice for the best and most innovative product in their categories. Honorees often find success using the win as a powerful merchandising strategy, giving their new products an edge over the competition. Below, four brands share their experiences as former winners: Nexcare Duo Bandages: “Winning this award has helped raise brand awareness, incentivize trial and expand household penetration for this exciting new product launch,” says Peter Berens, Nexcare Global Portfolio Leader, 3M. Purex Crystals: “The 40,000 people is the thing that stands out the most for us; while I’d love to get the seal of approval from a bunch of scientists that my product works — I know it works, and it’s great to have consumers tell me that it’s something they really love,” says Devin Angle, Brand Manager, Henkel. Pro Plan LiveClear: “We are currently using the POY emblem on our website to highlight our product innovation and boost credibility in the marketplace. Winning this award has also helped drive awareness to new customers in the time since the original product launch,” says Vanessa Hopkins, Pro Plan Brand Manager, Nestle Purina. Veggieful Pocket Pies: “The award provides us a reassurance that we are indeed offering a product that is beloved by consumers, so we use the award when talking about our product directly with consumers on social media,” says Liam Farrell, VP of Brand Marketing, Del Monte.

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