CPG

The 2024 holiday season highlighted shifts in shopper behavior and retail strategies, writes Great Northern Instore’s Dan Sabanosh.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. 

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

Brand leaders will share case studies, best practices, their candid thoughts on today’s biggest challenges and what they need from their retail partners.

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

On-Demand Webinar: Join the webinar to get actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments, and prepare for critical conversations with retail partners.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.