CPG

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

The cosmetics company uses consumer insights to debut category extension.

Partnering with Jewel-Osco and Walgreens for the live experience, the brand engaged fans in stores, online and at the beach.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

Ferrero’s Sarp Tunçay shares an e-commerce marketer's real-time activation playbook.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.