CPG

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

Q1 2026 trends, tactics and standout activations.

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts.

Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements.

An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing."

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.