CPG

The brand leverages actor Danny Trejo for a Baja Blast campaign across linear television, streaming platforms and social media channels.

Tech exec stresses importance of flexibility as retail media evolves.

To help celebrate America’s milestone, the chocolatier offers new experiences and nostalgic flavors at Hershey's Chocolate World.

The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales.

The Versed executive joined Archive.com co-founder and CEO Paul Benigeri last month for a conversation that cut past the metrics to the operational realities of influencer marketing at scale.

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.