CPG

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

The one-day industry event will unveil original research and bring together retail, CPG and technology leaders to examine how GLP-1 adoption is reshaping shopper behavior and future growth strategies.

The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history.

The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition.

The brand partnered with Major League Soccer, comedian Trevor Noah and artist Temi Coker for social and experiential marketing efforts.

Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations.

The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle.