CPG

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.

P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

Here's a snapshot of an industry leader from the P2PI member community.

In this webinar, Gopuff and General Mills will discuss how they are solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

Watch the On-Demand webinar with KCL and Unilever for insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers.

See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event.

See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. 

Jacobs spent more than 17 years at SC Johnson before joining Mars' food & nutrition category.