P2PI Retailer Playbook: Lowes Foods Retail Theater What brands and retailers can learn from Lowes Foods’ approach to in-store experience. P&G Positions Metamucil as 'Original Biohack' The brand’s 'Mic Grab' campaign, featuring two 1990s icons, targets fibermaxxing. Sponsored Inside the 23%: What CPG and Retail's Top Engagement Performers Do Differently Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently. Henkel Hits Streets With Göt2b Mobile Experience The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept. VIDEO CASE STUDY: How Haleon Won Game Day at Walmart The brand along with its agency partner share the details behind their award-winning, full-funnel campaign. Secret Uses Creators to Target Young Professionals Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments. In-Store Experience: The Solution to Retail Media's Growth Problem Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers. Giant Eagle Selects Digital Promotions Partner to Further Value Strategy The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings. TV's Role in Commerce Marketing Is Changing With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows. Why Loyalty Lives More on Packaging Than Apps Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard. First Previous 2 3 4 5 6 Next Last
