CPG

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

We present a case study for this 2024 REGGIE Award winner: Untold Beauty.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.

Celebrating excellence through our awards programs is one of my favorite things we do here at P2PI, writes Editorial Director Jessie Dowd.

We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You.