Clorox Tests Social-First Commerce With TikTok Shops — and Early Results Are Promising The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales. Institute Awards Mark your calendar for Path to Purchase Institute awards programs for 2026. General Mills Activates Albertsons' New Off-Site Retail Media Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion. RMS Canada Panel to Explore 'the Canadian Edge' in Retail Media The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada. P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign. Top Retail Media Headlines From November 2025 Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month. 2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. 2025 OmniShopper Awards: Packaging One campaign won an OmniShopper Award in the "Packaging" category. First Previous 3 4 5 6 7 Next Last
