Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.
The platform will be embedded across Coty's consumer beauty brands, enabling creative and marketing teams to generate, deploy and optimize visual content with greater speed, scale and efficiency.
This session will break down how Air Wick partnered with The Krazy Coupon Lady to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.
The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago.
Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.
By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.
