CPG

The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart.

Our fifth annual program recognizes young professionals in commerce marketing and their contributions to the industry.

Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float.

The brand’s Free & Gentle detergent partners with the Recess Therapy web series to connect with families through a community donation initiative.

We're keeping the nomination window open through July 17 for our 11th annual awards program.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.