CPG

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

The brand partnership features limited-edition fragrances mimicking coffee and doughnut favorites that are available exclusively at Walmart.

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

The brand is teaming with the Arizona Cardinals running back for a season-long, multichannel creative campaign.

The limited-time menu items are promoted on signage in participating restaurants.

Marinucci, who also serves on P2PI's Advisory Council, brings extensive consumer goods experience to her new role.

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. 

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

The Nestle Purina PetCare brand celebrates feline fanatics in an extension of the Certified Frisky campaign that kicked off in May.

The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season.