CPG

Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

Recent trends, in-store inspiration and a member Q&A.

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.

Though it underscored a maturing landscape, P2PI's latest Retailer Media Network (RMN) Ratings report pointed to continued challenges for CPG brand organizations working with RMNs.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

Domenic Borrelli has more than 25 years of experience in the food and beverage industry, most recently at Danone North America.

The pilot integrates digital CPG offers into BP’s loyalty app as convenience retail continues to expand its digital engagement playbook.

The move adds Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities.