CPG

4 cities in Florida and 1 in Georgia to receive rebranded stores.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Unilever positions the hair care brand as a luxury for consumers.

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Expanding the own brand assortment is just one part of the retailer's upcoming growth plans.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.