CPG

The omnichannel effort featuring Peyton Manning and Emmitt Smith tells consumers to prioritize grilling.

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.

The cosmetics company provides entertainment-led content and limited-edition products to leverage the long-running competition series.

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report.

The retailer explains how the condensed format also doubles as a testing ground.

Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters.

Confectionery company provides limited-edition products accompanied by digital and social engagement.

The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. 

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.