CPG

On Nov. 12, Lyons Wyatt will explore how the rapidly expanding use of GLP-1 medications is influencing shopping habits and creating new opportunities for retailers and CPGs.

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.

The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

Ideal's Adam Zimmerman discusses how retail marketing is shifting from static, print-dependent models to a dynamic digital ecosystem.