Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.
L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.
Recent retail news includes Kroger's CEO saying its merger with Albertsons would mean lower prices and higher wages, and Walmart Canada making its Lunar New Year promotions more inclusive than ever.
A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.
Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.
We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.
DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”