Walmart Kicks Off TikTok-Inspired Style Tour

Walmart has launched a nationwide pop-up tour designed to showcase its latest fashion collections and engage consumers with experiences inspired by popular TikTok trends, such as personalized color analysis and styling tips.

The Walmart Styling Tour kicked off in Chicago at the annual Taste of Chicago event Sept. 6-8 and will make a total of 40 stops across the country, including in Los Angeles, Dallas and New York, in September and October.

The experience is free, though some of the stops are located within larger events that may require ticket purchase for entry. The tour will not take place at any Walmart stores. 

At all tour stops, the pop-up will include:

• Style Advice: Style specialists will be on-hand to help guide consumers through Walmart’s newest apparel and offer fall styling tips and tricks.
• Free Color Analysis: A color analyst can help consumers determine their ideal palette with a personalized color analysis that indicates which seasonal shades are most suitable.
• Lipstick Engraving & Freebies: Guests can receive a free lipstick with their name engraved on the tube, plus a trendy denim tote bag and a fall-inspired candle.
• Shoppable #WalmartFinds: Guests can browse a curated selection of Walmart Finds, all shoppable via QR codes.

“We’re constantly looking for new ways to meet our customers where they are and add value to their lives,” Kim Tunick, group director, brand experiences and partnerships, Walmart, said in a statement. “The Walmart Style Tour is the first time we are creating this kind of experience for fashion, and we can’t wait to bring it to communities across the country at events we know our customers are already planning to attend. We’re elevating our shopping experience and bringing the style, the styling tips and fun right to them.”

The tour will feature “the best of Walmart fashion,” including items from private-label lines Scoop and Free Assembly under creative director Brandon Maxwell and trending styles for fall including denim, utility chic, elevated essentials, skirts and dresses, per the statement. Other featured brands include Levi’s Strauss, Madden NYC, Jessica Simpson and Better Home & Gardens.