Beauty

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

Recent retail news includes Walmart enlisting big names for shopping ideas, and Amazon testing a new delivery option in select markets.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

Haleon's Katie Williams is the Path to Purchase Institute's 2023 Women of Excellence Executive of the Year.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.

P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.

After debuting its retail media network in October, the U.K.-based retailer went live with sponsored digital campaigns on its website in November with Unilever and Beiersdorf first.