Grocery TV

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

Brands can now build custom, high-intent store lists using deep psychographic insights at the physical point of purchase.

The partnership brings immediate point-of-purchase digital screens to 208 stores across three states as part of a full-funnel strategy.

The collaboration offers transparency and scale for brick-and-mortar brands, with early data showing an 11.7x incremental return on ad spend.

The new leadership will focus on retailer expansion, national media integration and scaling technology across the company’s in-store network.

An expanded partnership with Grocery TV adds digital screens to 31 stores across the Northeast.

The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth.

As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The regional grocer’s latest partnership elevates the store entrances.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.