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Dollar General to Share Retail Media Strategies at RMS Canada

Dollar General Media Network's Molly Hjelm will take the stage on Feb. 19 to share how the retailer is redefining the space and engaging with consumers and brands for omnichannel success.

Succeeding in the increasingly fragmented retail media landscape requires a strong point of difference and an ever-shifting focus to keep pace with the needs of brand marketers and today’s shoppers. 

Molly Hjelm, head of ad sales, Dollar General Media Network (DGMN), will take the stage at the Path to Purchase Institute’s second annual Retail Media Summit Canada on Feb. 19 to share insights and strategies through the lens of the most ubiquitous retailer in the U.S. 

During her session, “Winning at Retail Media: The U.S. Retailer’s Perspective,” Hjelm will detail how Dollar General is redefining the space, engaging with consumers and partnering with brands for omnichannel success.

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Taking place in Toronto, the one-day event will explore and redefine retail media's landscape in Canada and across the globe. Whether you’re a CPG brand, retailer, solution provider, agency or marketing professional, RMS Canada 2025 promises new content, actionable strategies and fresh perspectives into the industry's latest innovations. Other topics include in-store media, measurement, retailer perspectives, AI and machine learning, and more.

See our event recap from last year or watch past sessions on-demand.

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