RMS Canada: Mars, Molson Coors, WK Kellogg to Discuss How They’re Using Retail Media Across the Funnel
A powerhouse panel of CPG brands is set to provide a bird's-eye view into how Canadian brands are using retail media across the funnel at the Path to Purchase Institute’s second annual Retail Media Summit Canada, Feb. 19 in Toronto.
During the session, brand leaders from Mars Pet Nutrition, Molson Coors Beverage Company and WK Kellogg Co. will discuss the strategies and tactics they’re using to activate retail media effectively. The experts will share case studies on real-world campaigns, best practices as well as their candid thoughts on solving their biggest challenges, and the inside scoop on what they really need from their retail partners.
Path to Purchase Institute Senior Editor Cyndi Loza will moderate the panel, titled “The Brand’s-Eye View: How Canadian Brands Are Using Retail Media Across the Funnel,” featuring:
- Andrene Dos Anjos, Manager, Omni & Shopper Marketing, Mars Pet Nutrition
- Tulika Pandey, E-Commerce and Shopper Marketing Lead, WK Kellogg Co.
- Kacy Raffe, Senior Marketing Manager, E-Commerce, Molson Coors Beverage Co.
The one-day event will explore and redefine retail media's landscape in Canada and across the globe. Whether you’re a CPG brand, retailer, solution provider, agency or marketing professional, RMS Canada 2025 promises new content, actionable strategies and fresh perspectives into the industry's latest innovations. Other topics include in-store media, measurement, retailer perspectives, AI and machine learning, and more.
See our event recap from last year or watch past sessions on-demand.