04/07/2011
Diamond Foods Buys Pringles
Diamond Foods should become an even stronger player in the field of shopper marketing now that it has agreed to buy the Pringles snack food business from Procter & Gamble.To acquire the billion-dollar brand, Diamond is providing $1.5 billion in common stock -- representing about 57% of the company
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing