In-Store Retail Media

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.

P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

“Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media.