In-Store Retail Media

P2PI's Omnichannel Landscape highlights various retailer media networks in the marketplace and key partners.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.

Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.