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P2PI Debuts Interactive Omnichannel Landscape

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.
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Omni Landscape Teaser
Omni Landscape Teaser

The Path to Purchase Institute debuted an updated and interactive version of its Omnichannel Landscape.

The Omnichannel Landscape was designed to highlight and illustrate the various retailer media networks and related key partners in the marketplace across nine categories, including:

  • In-store retail media
  • Digital shelf optimization
  • Grocery service and delivery networks
  • DOOH and CTV and OTT
  • Consumer promotions and rewards
  • Commerce media platforms or tech companies

P2PI member companies are highlighted throughout Landscape, giving them an enhanced opportunity to communicate their offerings. Users are able to hoover over a member company, and information will communicating their unique solutions.

"I’m excited for the launch of the interactive omnichannel landscape," said Nicole Mitchell, P2PI senior director of membership development. "A great deal of time and care went into creating it and making sure it serves an informative and directional tool for our industry. It is just the first of several interactive experiences P2PI members can expect that are designed to help boost recognition and support business development."

Contact Mitchell at [email protected] if you're a member company that wants to get spotlighted.

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