Shopper Marketing / Engagement

Research points to changing meal plans and opportunities for smaller formats, hydration and more flexible celebrations.

The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

See how Native, Mars and Sprouts are bringing brand collaborations to life at retail through seasonal displays, a candy-to-beauty crossover, and a cause shoppers can support at the shelf.

This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty.

The manufacturer also is planning an Oreo relaunch in 2027.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

P2PI's retailer profiles are updated regularly with AI news, retail media developments, partnerships and more. Here is a sampling of recent profile additions. The changes are made biweekly.

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

Omni-Impact update also adds four new ad channels to track.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.