Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.
This session will break down how Air Wick partnered with The Krazy Coupon Lady to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.
Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.
The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”
A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.
By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.
