Shopper Marketing / Engagement

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

Our fifth annual program recognizes young professionals in commerce marketing and their contributions to the industry.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.