Closing the Gap Between Digital Media, In-Store Sales A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten. In-Store Experience: The Solution to Retail Media's Growth Problem Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers. Target Taps Into the Power of Social Media Big-box retailer launches two creator programs designed to turn inspiration into purchase. Stater Bros. Markets Rolls Out In-Store Retail Media The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations. Walmart Debuts Beauty Expert Role The pilot program is currently underway at 22 stores in Texas and Arkansas. TV's Role in Commerce Marketing Is Changing With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows. Why Loyalty Lives More on Packaging Than Apps Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard. How Streaming Audio, Podcasts Are Becoming Retail Media's Growth Engine Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross. How Sephora Looks to Blend Stores With Digital Innovation Its global chief digital officer says AI is training a new style of client behavior. Loyalty Beyond Transactions: Building the Relevance Engine Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain. First Previous 2 3 4 5 6 Next Last
