Shopper Marketing / Engagement

P2PI's Canada Omnichannel Landscape highlights various retailer media networks in the Canadian marketplace and key partners.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

When considering candidates for selection each year, P2PI editors start with their work in the discipline.

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

In our latest Learning Lab course, Full Court Press Advisors' Mike Percic and Aperture's Rich Butwinick share the exact criteria retailers use to evaluate recommendations and critical do’s and don’ts that can make or break a pitch.