Shopper Marketing / Engagement

Profiles of Mentorship winners Susan Bagley, Jayme Jansky Beck, Brittany Billings, Beth DeBona, Jen Hutchings and Donnalyn Smith.

Profiles of Technology winners Melissa Hamilton, Yenifer Hernandez, Margit Kittridge, Virginia Lewis, Roli Saxena, Lori Schafer and Jackie Shannon.

Profiles of Business Excellence winners Swati Bothra, Stephanie Bunnell, Alicia Crespin, Rulynn Hansen, Katie Streeter Hurle, Claudia Johnson, Charel MacIntosh, Shannon Randlett-Romano, Jackie Stone and Pamela Young.

Characters on Britain's long-running TV show to shop Sainsbury's banner, carry branded merchandise.

View On-Demand: A discussion to explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

In this webinar, we leverage the latest location analytics to explore shifting consumer behaviors and the latest trends reshaping the brick-and-mortar retail media space. We delve into the data to reveal which consumers spend more time shopping in-store, and how retailers can maximize in-store advertising to drive visits.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

We delve into the Splenda Peel & Pour Galentine's Day campaign, showcasing how it effectively utilized micro-moments to foster meaningful consumer engagement and boost sales. Discover the nuts and bolts of the offer that captivated hearts and wallets, and the multi-faceted strategy that made it happen. From compelling content to a dynamic presence across key marketing channels like TikTok, Facebook, email, and push notifications, learn how every element played a pivotal role in the shopper's path to purchase.

Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined, not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. Learn to manage the change in marketing strategies effectively and efficiently. Learn about strategies for communicating these changes not just up the marketing ladder, but across departments. Discover effective ways to bridge gaps between different teams for data collection. Hear about the role of agencies, software and AI in the change management conversations.

Shoppers are turning to large and small grocers alike for healthy product assortments, meal solutions and multiple fulfillment methods. A panel of retail and brand executives dive into the latest activations in the grocery channel. The discussion includes the role of technology, how to drive success and meeting shoppers’ needs.