Shopper Marketing / Engagement

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

Marinucci, who also serves on P2PI's Advisory Council, brings extensive consumer goods experience to her new role.

The monthlong initiative will feature in-store activations and mini-festivals in four U.S. markets.

The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.

A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness, and maintain a local connection to its shoppers.

The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.