Shopper Marketing / Engagement

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

When considering candidates for selection each year, P2PI editors start with their work in the discipline.

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

In our latest Learning Lab course, Full Court Press Advisors' Mike Percic and Aperture's Rich Butwinick share the exact criteria retailers use to evaluate recommendations and critical do’s and don’ts that can make or break a pitch.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.

P2PI's Omnichannel Landscape highlights various retailer media networks in the marketplace and key partners.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The solution is designed to help CPG brands create an always-on, interactive destination to engage and reward shoppers.