Dick’s Calls on Public to Join Influencer Program

Dick’s Sporting Goods has expanded its previously internal influencer marketing program, dubbed the Dick’s Varsity Team, to the public.  

The retailer is encouraging both Dick’s employees, which the retailer refers to as “teammates,” and members of the public who have a passion for sports and social media to apply. If chosen, Dick’s Varsity Team members work closely with the retailer and its top brand partners, such as Nike, Under Armour and Hoka, to create original social media content and share it across their platforms.

"The Dick’s Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years," Mark Rooks, vice president of creative, entertainment & sponsorships at Dick’s, said in a news release. "The program's continued success and the growing demand for authentic, first-person social content are the reasons we're excited to expand the Varsity Team outside the walls of Dick’s Sporting Goods and bring together a new roster of sports-focused creators."  

The 2025 Varsity Team will receive:

• A paid contract for creating content and posting to their social media channels.
• A Dick’s gift card each month to purchase products to feature in their social content.
• The opportunity to be featured on Dick’s social media channels, website, brand videos, photoshoots, in-store signage and elsewhere.
• Early access to select product launches, VIP events, celebrity appearances and more.
• Insights from popular content creators, industry experts and monthly learning sessions with the Dick’s influencer team and their influencer marketing agency, Fohr.
• Mentorship from four well-known athletes with a strong social media presence (i.e., “team captains) — Tara Davis-Woodhall, Hunter Woodhall and Haley and Hanna Cavinder.