Events

The experience will evolve in phases as the final season airs to keep fans engaged and returning to stores.

BP’s head of guest experience will discuss its new retail media network, and how store design and industry trends are shaping the future of convenience.

Here are ways for brands to stay relevant before, during and after major occasions.

The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.