Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.
The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.
The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program.
Wine brand is creating consumer experiences at retail that connect the digital and physical worlds, including running demos and etching dog gear in Kroger parking lots.