NRF

From in-store activations to service-led media, retailers share what’s working at scale.

Jason Goldberg argued that focusing on AI efficiency misses the bigger threat: a fundamental shift in how consumers shop and decide.

At NRF 2026, Walmart detailed how gaming-inspired experiences are influencing digital discovery, engagement and sales.

Speakers at NRF's Big Show raised early concerns about the limits of things like ROAS, pointing to a future where retail media measurement may need to evolve alongside more agentic forms of commerce.

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. 

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

Beyond extreme atmospheric events, weather can impact daily shopping behavior. NRF panel says these insights can be crucial for retailer and CPG brand executives alike.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.