Brisk Helps Nintendo With Game Launch
PepsiCo’s Brisk iced tea partnered with Nintendo for the exclusive release of “Splatoon Raiders” for the Nintendo Switch 2 on July 23 — giving consumers a chance to experience live game demos and challenges along with plenty of reasons to add iced tea to their carts throughout the summer.
Beginning on launch day, shoppers who purchased any 2-liter bottle of Brisk iced tea in participating stores were eligible to earn a $5 Nintendo eShop card and enter the campaign’s sweepstakes.
QR codes on in-store displays encourage consumers to upload their store receipts at DrinkBrisk.com/sweepstakes for the promotional offer. Upon upload, consumers will be entered for a chance to win a Nintendo Switch 2 system, a download code for a digital version of "Splatoon Raiders" and other prizes. The sweepstakes is open to U.S. residents through Aug. 2.
"Brisk iced tea has always been about bold flavor and showing up in ways that feel fresh and unexpected,” Zach Harris, vice president and general manager, Pepsi Lipton Partnership, North America, said in a media release. “This partnership with Nintendo brings that spirit to 'Splatoon Raiders' fans through real-world experiences designed to celebrate the game all summer long."
Fans attending San Diego’s Comic-Con July 24-25 could engage with the brands at the Brisk x Splatoon Raiders Island Hideout, located outside IGN’s Summer of Gaming Pavilion (a special area that promotes the biggest gaming events of the summer).
Open to all attendees, the experience featured game-inspired challenges, playable demos and exclusive giveaways. Visitors could compete in a "Splatoon Raiders"-inspired Ink 'n' Aim Challenge, try hands-on demos of "Splatoon Raiders" on Nintendo Switch, and collect exclusive co-branded merchandise, including tote bags, T-shirts, koozies and other items.
Brisk and Nintendo are promoting the campaign via their Instagram, TikTok, YouTube and Facebook platforms to offer launch updates, prize opportunities and memorable moments throughout the summer. Consumers can also visit the brands’ dedicated websites.
"Splatoon Raiders" is the first spinoff in the gaming company’s Splatoon series. The Nintendo Switch 2, launched in June 2025, is the company's latest hybrid gaming system, allowing users to play in handheld, tabletop or TV mode.
