Best Buy Introduces Private Label Laptops

Best Buy unveiled three exclusive laptops under its Blue Label line at the "Consumer Electronics Show" in Las Vegas this month. Provided by category partners Toshiba, Dell and Sony, the "Blue Label 2.0" computers let users wirelessly stream videos and pictures to their televisions. A chain-wide rollout is planned for Jan. 17.Best Buy first introduced the exclusive Blue Label product series in fall 2008 with HP and Toshiba. (See "Best Buy Co-Opts a New Private Label" in Related Articles.)CircularsJanuary covers have been carrying the chain's "Buyer be happy" tagline, which debuted in TV spots last summer.Among recent promotions, the Jan. 3 circular plugged the Jan. 5 DVD release of Sony Pictures' Cloudy With a Chance of Meatballs by offering a combo pack containing Blu-ray, DVD and digital copies of the film, along with extended scenes and games. The circular also: directed consumers to "Get Active With Your Wii" in a New Year-themed feature highlighting fitness-related titles for the Nintendo Wii game console. dangled a free Personal Trainer Walking game from Nintendo with purchase of the manufacturer's DSi system. offered a collectible figurine to Reward Zone Gamers Club members who purchased Vigil Games' Darksiders for Microsoft's Xbox 360 system. promised $100 off the combined purchase of a car stereo, speakers and Geek Squad installation service.The cover of the Jan. 10 circular spotlights private-label Insignia TVs, which are touted as "Bringing home all the action at clear values." In other featured activity, Best Buy: promotes an offer from Samsung for $50 in Blu-ray videos with purchase of a player. dangles $40 off select Turtle Beach headsets with purchase of Electronic Arts' Army of Two for Xbox 360 or Sony's PlayStation 3 console. offers a $50 store gift card with purchase of an Xbox 360 Elite game system. promotes a free DVD (worth up to $20) with purchase of H&R Block At Home computer software. promotes savings of $10 to $30 on the purchase of $50 to $100 in musical instrument accessories such as cables, song books, straps and stands. offers savings of 10% to 20% on the purchase of two to four major appliances.

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