ARTICLES BY THIS AUTHOR
- 10/3/2022
Shopper Engagement with Retail Media
Our proprietary research allows you to dig into retail media from the shopper’s viewpoint. - 9/14/2022
Q&A: The Online Shopping Journey
NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago. - 8/1/2022
The State of Retail Media
We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals. - 6/19/2022
Partnership Built on Trust and Innovation
A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit. - 5/5/2022
Talking Shopper Marketing Strategies and Measurement
We pick the brains of Meta’s Edlynne Laryea and Matthew Sharp ahead of their May 18 Future Forward presentation. - 2/14/2022
Path to Purchase Trends 2022: Adapting to Abnormal Times
Our 26th annual survey finds an industry figuring out how to engage shoppers while still dealing with the persistent pandemic and plenty of other concerns. - 12/2/2020
Walgreens Launches Retail Media Network
Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.