Following Maune’s demonstration, Kenvue and Ibotta executives took the stage to discuss their partnership.
Matt Fantazier, head of integrated media at Kenvue, and Anna Schroeder, SVP of client partnerships at Ibotta, discussed how shoppers engage digitally before visiting stores:
- 75% of shoppers who utilize digital offers are looking for those offers ahead of their in-store shopping trips.
- 57% of all in-store grocery shoppers say they are using a digital device before their trip to help aid in their shopping journey.
- Customer conversions increase 40% with a digital experience both before and during an in-store shopping trip.
With the help of Ibotta, Kenvue is able to reach digitally savvy shoppers, cut through the clutter, strengthen against switching behaviors and deliver value at scale.
Fantazier said he expects the continued convergence of partnerships going forward. “No one has all of the solutions,” he said. Also, he expects data partnerships will become a bigger deal.