P-O-P Showcase (September/October 2024)
Brand: Hershey’s/Reese’s
Retail partner: Albertsons
Display manufacturer: Universal Display & Fixtures
This permanent endcap fixture from Universal Display & Fixtures has successfully elevated the Hershey’s and Reese’s portfolio within Albertsons. Collaborating with Anderson Merchandising, the fixture has been implemented across Albertsons outlets, creating a fun and eye-catching destination that entices shoppers through its strong appetite appeal. Notably, all materials used are from post-consumer recycled or upcycled sources and are fully recyclable at the end of their lifecycle.
Brands: Motocompacto
Display manufacturer: Innovative Marketing Solutions
Innovative deployed 1,100 displays to Honda and Acura dealerships nationwide, spotlighting the reintroduction of Honda’s Motocompacto scooter to the global market. The display is designed with a removable base, and as the Motocompacto line evolves over time, this display can grow with its needs. As built, it ships as single-sided, but it can be double-sided as well. The display glorifies the scooter while offering a modular structure for potential future additions.
Brands: Britvic/PepsiCo brands
Display manufacturer: DS Smith
London-based DS Smith Retail Marketing produced an eye-catching display for PepsiCo products that offered fans a chance to win a subscription to TNT Sports’ broadcast channels in the UK. Produced for soft drink company Britvic, the display stood out in UK supermarkets’ linear layouts by using high-quality graphics, product imagery and captivating shapes that attract shoppers. The display is also modular in design, allowing for maximized execution in different sizes across various store formats. DS Smith created the display consulting with Britvic on ways to make a bigger impact in-store at a time when consumers’ shopping habits continue to change.
Brand: The Kraken
Display manufacturer: Bish Creative
Bish created this “Kraken the Ship” display to attract consumers to Proximo Spirits’ new gold spiced rum. The display was hand-sculpted and molded from poly resin and metal. The key visuals were simple touches such as floating barrels, broken wood pieces and the Kraken holding a bottle of gold spiced rum like a trophy. The display was placed in more than 300 stores and has been rerun three times. The brand team was able to secure 20-30 case stackings in markets across the country, making this the most successful product launch in Proximo Spirits history.
Retail partner: Belk
Display manufacturer: The Imagine Group
Belk’s back-to-school campaign invites students to start the year in classroom-ready style. The Imagine Group partnered with Belk to create store displays that featured trendsetting hanging signs and specially designed faux lockers for fun pops of color. This campaign captures the excitement of the BTS season with dimensional displays that make the grade.
Brand: Transitions
Retail partner: Lenscrafters
Display manufacturer: Frank Mayer
Frank Mayer designed a custom countertop display box to store four Transitions Optical lens trays. These boxes allow for easy access to showcase Transitions’ lines of products for sale at Lenscrafters locations. Each lens tray consists of two laser-cut acrylic pieces held together by magnets. A printed graphic with product information is set between the frame and tray.
Brands: PepsiCo’s beverage brands
Display manufacturer: Universal Display & Fixtures
This Pepsi endcap, featuring a roll-feed system and dynamic lighting, serves as a prime destination for PepsiCo’s power brands in multiple retailers nationwide. Thanks to the efforts of PepsiCo’s dedicated bottling teams and partners, as well as efficient store-delivery processes, this endcap has been flawlessly executed at retail. The engineered structure offers a discreet and mobile solution, allowing for easy loading in distribution centers or back rooms. It can be conveniently moved into place using a pallet jack and removable headers, ensuring a large and effective placement that meets the needs of the execution team.
Brand: Ariel and Downy
Retailer partner: Walmart
Display manufacturer: Visual Branding
Procter & Gamble’s Ariel and Downy brands have made a significant impact with their “Laundry Cycle” campaign, successfully rolled out across Walmart stores in Central America. The in-store execution, designed and produced by Visual Branding, was implemented in more than 36 locations and key to the campaign’s success. A visually striking endcap display was crafted to replicate an authentic laundry center, capturing the attention of consumers and immersing them in the laundry cycle experience. Central to the display was a washing machine that not only reinforced the visual and thematic concept but also served a functional purpose by providing storage and dispensing solutions for the products.
Brands: Coca-Cola
Display manufacturer: Smurfit WestRock
Coca-Cola Co. collaborated with Smurfit Westrock during the bustling Super Bowl season to create an extraordinary merchandising display. The partners harnessed their existing “Caseman” design, elevating it into the captivating “Rushing Caseman.” Crafted from approximately 20 parts, this football player illusion bursts forth from the wall. The cost-effective approach, coupled with a streamlined assembly process, ensured success within Coca-Cola’s tight timeframe. By leveraging an existing concept, the partners contained costs, and the flat-pack design facilitated simplified shipping and assembly.
Brand: Viktor & Rolf
Retail partner: Macy’s
Display manufacturer: Bish Creative
The objective for this Viktor & Rolf holiday spectacular was to showcase a plethora of flowers inside an atomizer to attract the attention of consumers and achieve strategic placement of their gift sets inside Macy’s. Viktor & Rolf parent company L’Oréal requires sustainability in its displays. This display was made from chrome-plated steel, a wooden base and a vac form atomizer with the key element being more than 300 silk flowers within the core. Each flower was hand placed inside the core cylinder, which arrived fully assembled. Fragrance is the leading category within the L’Oréal portfolio, and with a 100% placement of this display, Viktor & Rolf had an 80% lift in sales.
Brands: Manscaped
Display manufacturer: The Imagine Group
The Imagine Group teamed up with Manscaped to craft an endcap display that marries bold aesthetics with effortless function. Vividly designed backer panels, shelf liners, and blocker boxes blend vibrant colors, adding a splash of visual intrigue to this campaign. Custom riser trays keep everything neatly in place for easy access, echoing the sleek simplicity of the products themselves. Just like Manscaped’s products, this display is all about turning heads while keeping things ruggedly straightforward.
Brand: Oral-B
Retail partner: Walmart
Display manufacturer: Visual Branding
In the competitive retail environment, Procter & Gamble’s Oral-B brand has distinguished itself with the “Power Oral-B” campaign, which has been successfully implemented in Walmart stores in Guatemala, El Salvador and Costa Rica. The in-store execution, designed and produced by Visual Branding, provided a visually striking display that was crafted to capture consumer attention. The display featured a model of a tooth, with one side dirty and the other clean. This visual presentation not only increased consumer interaction with the brand but also drove significant sales growth across Walmart stores in these three countries.
Retail partner: Buck Knives
Display manufacturer: Innovative Marketing Solutions
Innovative deployed 100 Buck floor displays to independent outdoor retailers in the summer of 2024. This was the first reinvention of the Buck brand at retail in 10-plus years. Modular display components gave retailers options of mounting product on glass shelves or hanging it via magnetic panels. This was key to Buck providing retailers with the flexibility they needed.