ARTICLES BY THIS AUTHOR
- 6/27/2023
Retail Media Summit Keynote: 'How to Win'
During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages. - 6/5/2023
Retail Media Summit Sneak Peek
Hereโs the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago. - 5/16/2023
Future Forward: Amplifying Consumer Experiences
During his Future Forward keynote, Ari Peralta said weโve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers. - 3/15/2023
Q&A: The Circular Evolution
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still havenโt made the full transition to digital circulars. - 1/31/2023
Path to Purchase Trends 2023: Challenges and Opportunities
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring. - 1/30/2023
The 2023 Path to Purchase Institute Media Kit
P2PI combines insights, research and inspiration to drive success and innovation - 11/6/2022
Retail Media Insights from Consumers and Shoppers
What do consumers think about retail media, and how are they actually interacting with it across platforms? - 10/20/2022
P2PI LIVE: Sound Bites from a Cannabis Retailer
โโโโโโโCresco Labsโ Cory Rothschild shares the origin of the companyโs cannabis brands and retail business, as well as how theyโre expanding their customer base and driving innovation at retail. - 10/18/2022
P2PI LIVE: General Mills Evolves Digitally
CPG's loyalty & rewards leader details how promotions mix has shifted toward digital. - 10/17/2022
P2PI LIVE Keynote Dives into Kroger E-Commerce
Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective. - 10/3/2022
Shopper Engagement with Retail Media
Our proprietary research allows you to dig into retail media from the shopperโs viewpoint. - 9/14/2022
Q&A: The Online Shopping Journey
NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.