ARTICLES BY THIS AUTHOR
- 3/15/2023
Q&A: The Circular Evolution
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still havenโt made the full transition to digital circulars. - 1/31/2023
Path to Purchase Trends 2023: Challenges and Opportunities
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring. - 10/20/2022
P2PI LIVE: Sound Bites from a Cannabis Retailer
โโโโโโโCresco Labsโ Cory Rothschild shares the origin of the companyโs cannabis brands and retail business, as well as how theyโre expanding their customer base and driving innovation at retail. - 10/18/2022
P2PI LIVE: General Mills Evolves Digitally
CPG's loyalty & rewards leader details how promotions mix has shifted toward digital. - 10/17/2022
P2PI LIVE Keynote Dives into Kroger E-Commerce
Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective. - 10/3/2022
Shopper Engagement with Retail Media
Our proprietary research allows you to dig into retail media from the shopperโs viewpoint. - 9/14/2022
Q&A: The Online Shopping Journey
NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago. - 8/1/2022
โโโโโโโThe State of Retail Media
We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals. - 6/19/2022
Partnership Built on Trust and Innovation
A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit. - 5/5/2022
Talking Shopper Marketing Strategies and Measurement
We pick the brains of Metaโs Edlynne Laryea and Matthew Sharp ahead of their May 18 Future Forward presentation.