Tim Binder
ARTICLES BY THIS AUTHOR
- 6/25/2025
Path to Purchase Trends 2025, Part 2: Social Media, AI & More
Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging. - 5/26/2025
Revisiting 'Shopper Marketing' as We Choose Hall of Famers
When considering candidates for selection each year, P2PI editors start with their work in the discipline. - 5/8/2025
Retail Media Summit: Digital Commerce Trends, and Understanding 7-Eleven
Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape. - 5/7/2025
Albertsons, Kellanova, Happy Kick Off Retail Media Summit
The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. - 4/20/2025
Coca-Cola, Walgreens and Mom: Retail Media Promotion That Worked
Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring. - 4/13/2025
SmartCommerce Ramps Up, Expands 'OmniCommerce' Strategy
Mealme.ai, a provider of embedded transaction functionality, is a flagship integration partner in this expansion along with other commerce-optimizing tools. - 4/6/2025
Walking the Store Like a P2PI Editor
Executive Editor Tim Binder shares his observations about brands getting long-term/permanent displays at an Albertsons Cos. banner and elsewhere. - 3/16/2025
In-Store Content Coming Your Way
This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder. - 3/12/2025
P-O-P Showcase: Best-in-Class Activations (March 2025)
Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments. - 2/25/2025
Dollar General Leans Into Experiential Sampling for Retail Media
The Recess experiential marketing platform will use retailer- and audience-targeting technology to expand reach through DG’s media network. - 2/9/2025
What a (Retail Media) Week That Was
The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports. - 1/15/2025
P2PI’s Outlook, Editorially Speaking
Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.
