ARTICLES BY THIS AUTHOR

• 6/28/2023

  Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship

  During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

  Tim Binder

  
• 6/27/2023

  Retail Media Summit Keynote: 'How to Win'

  During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

  Tim Binder

  
• 6/5/2023

  Retail Media Summit Sneak Peek

  Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

  Tim Binder

  
• 5/16/2023

  Future Forward: Amplifying Consumer Experiences

  During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.

  Tim Binder

  
• 5/15/2023

  Future Forward: Understanding the Current 'Vibe Shift'

  The Path to Purchase Institute’s Future Forward conference kicked off with a morning keynote address that focused on trends — more specifically, the “vibe shift” the presenter says we’re currently going through.

  Tim Binder

  
• 3/15/2023

  Q&A: The Circular Evolution

  We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.

  Tim Binder

  
• 1/31/2023

  Path to Purchase Trends 2023: Challenges and Opportunities

  Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

  Tim Binder

  
• 10/20/2022

  P2PI LIVE: Sound Bites from a Cannabis Retailer

  ​​​​​​​Cresco Labs’ Cory Rothschild shares the origin of the company’s cannabis brands and retail business, as well as how they’re expanding their customer base and driving innovation at retail.

  Tim Binder

  
• 10/18/2022

  P2PI LIVE: General Mills Evolves Digitally

  CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

  Tim Binder

  
• 10/17/2022

  P2PI LIVE Keynote Dives into Kroger E-Commerce

  Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.

  Tim Binder