Tim Binder

Executive Editor
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Tim Binder is Executive Editor of the Path to Purchase Institute and P2PI Magazine. He's been with P2PI and covering commerce marketing since 2009. Connect with him on LinkedIn here.

ARTICLES BY THIS AUTHOR

05/16/2023

Future Forward: Understanding the Current 'Vibe Shift'

The Path to Purchase Institute’s Future Forward conference kicked off with a morning keynote address that focused on trends — more specifically, the “vibe shift” the presenter says we’re currently going through.
03/16/2023

Q&A: The Circular Evolution

We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
02/01/2023

Path to Purchase Trends 2023: Challenges and Opportunities

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
10/20/2022

P2PI LIVE: Sound Bites from a Cannabis Retailer

​​​​​​​Cresco Labs’ Cory Rothschild shares the origin of the company’s cannabis brands and retail business, as well as how they’re expanding their customer base and driving innovation at retail.
10/18/2022

P2PI LIVE: General Mills Evolves Digitally

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.
10/17/2022

P2PI LIVE Keynote Dives into Kroger E-Commerce

Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.
10/03/2022

Shopper Engagement with Retail Media

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.
09/14/2022

Q&A: The Online Shopping Journey

NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.
08/01/2022

​​​​​​​The State of Retail Media

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.
05/05/2022

Talking Shopper Marketing Strategies and Measurement

We pick the brains of Meta’s Edlynne Laryea and Matthew Sharp ahead of their May 18 Future Forward presentation.