ARTICLES BY THIS AUTHOR

• 11/8/2023

  MasterChef Learnings and Omnichannel Strategies at P2PI LIVE

  Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo.

  Tim Binder

  
• 11/7/2023

  Talking Re-Enchantment at P2PI LIVE

  During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”

  Tim Binder

  
• 10/9/2023

  P-O-P Showcase

  ​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

  Tim Binder

  
• 10/9/2023

  P2PI LIVE & Expo Sneak Peek

  Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

  Tim Binder

  
• 6/28/2023

  Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship

  During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

  Tim Binder

  
• 6/27/2023

  Retail Media Summit Keynote: 'How to Win'

  During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

  Tim Binder

  
• 6/5/2023

  Retail Media Summit Sneak Peek

  Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

  Tim Binder

  
• 5/16/2023

  Future Forward: Amplifying Consumer Experiences

  During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.

  Tim Binder

  
• 3/15/2023

  Q&A: The Circular Evolution

  We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.

  Tim Binder

  
• 1/31/2023

  Path to Purchase Trends 2023: Challenges and Opportunities

  Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

  Tim Binder