ARTICLES BY THIS AUTHOR

• 5/5/2022

  Talking Shopper Marketing Strategies and Measurement

  We pick the brains of Meta’s Edlynne Laryea and Matthew Sharp ahead of their May 18 Future Forward presentation.

  Tim Binder

  
• 2/14/2022

  Path to Purchase Trends 2022: Adapting to Abnormal Times

  Our 26th annual survey finds an industry figuring out how to engage shoppers while still dealing with the persistent pandemic and plenty of other concerns.

  Tim Binder

  
• 12/2/2020

  Walgreens Launches Retail Media Network

  Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.

  Tim Binder