Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/24/2024
AriZona Brings Cherry Lime Rickey Back to 7-Eleven
AriZona Beverages has revived its fan-favorite Cherry Lime Rickey flavor, a 7-Eleven exclusive, 12 years after it initially launched. - 6/19/2024
Kimberly-Clark Launches Liv by Kotex Exclusive at Target
The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day - 6/17/2024
ShopRite Campaign Promotes Brands, Private Labels for Memorial Day
ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign. - 6/12/2024
Walmart Canada Helps Promote CPGs' Sweepstakes
The retailer's website has showcased several national sweepstakes with display ads and on brand pages. - 6/9/2024
Walmart Canada Spotlights Hellmann's Summer Getaways
Walmart Canada helps promote a national sweepstakes from Unilever’s Hellmann’s ahead of Victoria Day. - 6/5/2024
Izzy & Liv Brings 'Bridgerton' to Target
Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target. - 6/3/2024
7-Eleven Helps Celebrate Tetris' 40th Anniversary
7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary. - 5/30/2024
Walmart Rolls Back Pricing With Lasko Fan Exclusive
Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing. - 5/29/2024
Cupcake Chain Sprinkles Gives Walmart a Sweet Exclusive
The dessert bakery chain launched its first CPG line in April exclusively at Walmart. - 5/27/2024
Gatorade Gives 7-Eleven a Taste of Midnight Ice
PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month.
