Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/17/2024
Betty Buzz Expands to Canada Exclusively with Sobeys
Actor Blake Lively’s nonalcoholic sparkling beverage brand expanded distribution to Canada in February exclusively at 300 Sobeys stores. - 3/12/2024
Curology Continues Expansion with Amazon Launch
Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year. - 3/10/2024
BelVita Targets Tech-Savvy Target Shoppers with Mobile Experience
Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign. - 3/6/2024
Meijer Spotlights Black-Owned Brands for Black History Month
An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands. - 2/27/2024
Disney Brings Limited-Edition Retro Collection to Target
Disney continued its 100th anniversary celebration by giving the mass merchant an exclusive, limited-edition Disney100 Retro Reimagined collection. - 2/26/2024
Coffee Mate's 'Mean Girls' Creamer Gets the Spotlight at Target
The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake. - 2/25/2024
Dr. Squatch Gives Walmart Exclusive, Marvel-Themed SKUs
Natural personal care brand Dr. Squatch launched a line of bar soaps based on Marvel’s "The Avengers" exclusively at Walmart in December. - 2/22/2024
M&M's Brings Another Holiday Movie Night to Amazon
Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row. - 2/21/2024
Profusion Rolls Out Exclusive Collection to Walmart
Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe." - 2/19/2024
Stanley Starts the New Year With Target Exclusives
Stanley launched a sunset-hued New Year New You tumbler collection exclusively at Target in December.
