Samantha Nelson
ARTICLES BY THIS AUTHOR
- 2/19/2025
Poppi Gets Into Apparel at Target
The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com. - 2/17/2025
Chillhouse Brings Exclusive to Target
The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January. - 2/13/2025
Bogg Comes to Target With Bullseye Tote
The accessory brand launched at Target in December, with custom bags depicting the mass merchant’s bullseye logo among its SKUs. - 2/11/2025
Kroger, Brand Partners Offer 'Return to School' Savings
Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break. - 2/6/2025
Walgreens Rewards Shoppers for Purchases
Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays. - 2/4/2025
Sobeys Conducts NHL-Themed Sweepstakes
The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season. - 1/29/2025
Sheetz Sets Up Shop in Fortnite
The convenience store chain is trying to appeal to gamers by launching a custom map in Fortnite through a partnership with Umi Games. - 1/27/2025
Viral Activewear Brand Blogilates Launches Exclusively at Target
Fitness influencer Cassey Ho began selling her Blogilates apparel brand exclusively at Target on Dec. 28. - 1/26/2025
Noel Leeming Found Holiday Success with Meta MPA
The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads. - 1/21/2025
Sootheez Launches, Gives Target an Exclusive
Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.
