Samantha Nelson
ARTICLES BY THIS AUTHOR
- 4/13/2025
How Owala Brought Spring-Colored Tumblers to Target
Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes. - 4/10/2025
How Funko Exclusives Popped Up at Target
Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign. - 4/7/2025
Whole Foods Program Encourages Shoppers to 'Taste the Mediterranean'
The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda. - 4/3/2025
P-O-P Spotlight: Coca-Cola Orange Cream
Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February. - 4/2/2025
Ghost Energy Gives Circle K an Exclusive Flavor
The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March. - 4/1/2025
Walmart Positions Lego Exclusives as 'Easter Treats'
A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart. - 3/26/2025
How Bubble Skincare Launched at Target
Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set. - 3/24/2025
How Target Geared Up for the Super Bowl
The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. - 3/19/2025
How Target Gave Clean Skin Club the Spotlight
Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out. - 3/17/2025
How Target Showcased Black-Owned Brands for Black History Month
Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.
