Samantha Nelson
ARTICLES BY THIS AUTHOR
- 5/27/2024
Gatorade Gives 7-Eleven a Taste of Midnight Ice
PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month. - 5/21/2024
Kroger Showcases Latin Flavors, Products for Cinco de Mayo
In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com. - 5/19/2024
Unilever Supports Earth Month at Meijer
Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes. - 5/13/2024
DTC Outdoor Gear Brand RTIC Rolls Out to Walmart
Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores. - 5/8/2024
Revolution's 'Emily in Paris' Collection Arrives at Target
Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target. - 5/6/2024
P&G, Meijer Get 'Ready' for NFL Draft
Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive. - 5/1/2024
Chi Haircare's Campaign at Walmart Includes Social Engagement
Farouk Systems’ Chi Haircare is promoting its launch at 600 Walmart stores with an omnichannel campaign that includes targeted advertorials, advertisements, social media engagement, influencer marketing, in-store signage and a sweepstakes. - 4/29/2024
Coca-Cola Rewards Marvel Fans at Kroger with Disney+ Subscriptions
Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger. - 4/25/2024
Pepsi's Morrisons Takeover Promotes Rebrand
Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look. - 4/25/2024
Garden Veggie Flavor Burst Chips Roll Out to Walmart
Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.
