Samantha Nelson
ARTICLES BY THIS AUTHOR
- 1/16/2025
Mondelez Uses CTV to Reach Walmart Holiday Shoppers
Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV. - 1/15/2025
Native Provides Licensed Scents to Target, Walmart
Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks. - 1/13/2025
Amazon Builds a Shoppable Hogwarts
Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com. - 1/9/2025
Sprite Gives Kroger an Exclusive Holiday Flavor
Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand. - 1/7/2025
Profusion Gives Walgreens a 'Peanuts' Collection
Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays. - 1/5/2025
Kleenex Helps Consumers Deal With Breakups
Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem. - 12/30/2024
E.l.f. Accessorizes Stanley Tumblers at Target
E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target. - 12/25/2024
Brands, Retailers Make Big Plays for Football Season
Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes. - 12/22/2024
Monster Energy Rewards Call of Duty Players at Multiple Retailers
Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers. - 12/16/2024
Brands Team Up With 7-Eleven for College Football Sweepstakes
7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.
