ARTICLES BY THIS AUTHOR
06/05/2023
Meijer Celebrates Women’s History Month With Groceries and Art
The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.
06/12/2023
Ghost Brings FaZe Pop Energy Drink to 7-Eleven
The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.
06/01/2023
7-Eleven Leverages Pac-Man's Popularity
7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.
05/23/2023
Monster Energy Brings Supercross Promotion to 7-Eleven
Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway.
05/22/2023
Consumers to Design Disney Lego Set for Target
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant
05/16/2023
Wet n Wild Launches Sesame Street Makeup at Walmart
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.
05/15/2023
Axe Gives Walmart Shoppers an Exclusive Virtual Experience
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.
05/09/2023
Unilever Brings Japanese Haircare Brand to Target
Unilever and Target teamed earlier this year to bring Michiru, the manufacturer's 2-year-old Japanese hair care brand, to the U.S.
05/11/2023
M&M’s Campaign Empowering Women Highlights Female Spokescandies
The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.
06/07/2023
J&J Campaign at Walmart Supports Tree Planting
The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.