Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/28/2024
Claire's SKUs Roll Out to Walgreens
Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March. - 3/27/2024
Dwayne Johnson Launches Personal Care Brand at Target
Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10. - 3/25/2024
Manscaped Keeps Expanding With Walmart Launch
The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack. - 3/21/2024
High Liner Celebrates Its 125th Birthday at Sobeys
Canadian frozen seafood brand High Liner Foods is celebrating its 125th anniversary with a sweepstakes at Sobeys. - 3/20/2024
Hard Candy Leverages Girl Scout Cookies at Walmart
Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February. - 3/18/2024
Celebrity Designers Expand Their Exclusive Line at PetSmart
Interior designers Nate Berkus and Jeremiah Brent add products for cats and dogs to the home collection they launched last year. - 3/17/2024
Betty Buzz Expands to Canada Exclusively with Sobeys
Actor Blake Lively’s nonalcoholic sparkling beverage brand expanded distribution to Canada in February exclusively at 300 Sobeys stores. - 3/12/2024
Curology Continues Expansion with Amazon Launch
Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year. - 3/10/2024
BelVita Targets Tech-Savvy Target Shoppers with Mobile Experience
Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign. - 3/6/2024
Meijer Spotlights Black-Owned Brands for Black History Month
An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.
