Samantha Nelson
ARTICLES BY THIS AUTHOR
- 1/29/2025
Sheetz Sets Up Shop in Fortnite
The convenience store chain is trying to appeal to gamers by launching a custom map in Fortnite through a partnership with Umi Games. - 1/27/2025
Viral Activewear Brand Blogilates Launches Exclusively at Target
Fitness influencer Cassey Ho began selling her Blogilates apparel brand exclusively at Target on Dec. 28. - 1/26/2025
Noel Leeming Found Holiday Success with Meta MPA
The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads. - 1/21/2025
Sootheez Launches, Gives Target an Exclusive
Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor. - 1/16/2025
Mondelez Uses CTV to Reach Walmart Holiday Shoppers
Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV. - 1/15/2025
Native Provides Licensed Scents to Target, Walmart
Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks. - 1/13/2025
Amazon Builds a Shoppable Hogwarts
Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com. - 1/9/2025
Sprite Gives Kroger an Exclusive Holiday Flavor
Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand. - 1/7/2025
Profusion Gives Walgreens a 'Peanuts' Collection
Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays. - 1/5/2025
Kleenex Helps Consumers Deal With Breakups
Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.
