Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/16/2025
How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer
Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. - 3/13/2025
Bob Evans, Bimbo Bakeries Make Breakfast Together
The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast. - 3/10/2025
Old El Paso Runs Football-Themed Sweepstakes at Sobeys
The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. - 3/5/2025
Actor Tom Holland's Nonalcoholic Beer Brand Comes to Target
The Spider-Man star’s Bero brand launched at Target in January with an exclusive package. - 3/4/2025
Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work
The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs. - 3/3/2025
Activia's Sweepstakes at Loblaws Promotes Gut Health
Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. - 2/26/2025
Yoto Leverages Target for Growth
The UK-based brand brought its screen-free audio entertainment system to Target stores for the first time in October. - 2/25/2025
Seed Makes Its Big Box Debut at Target
Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024. - 2/24/2025
Target Showcases Laura Polko Products In-Store, Online
The celebrity hairstylist launched a line of haircare products exclusively at Target in late December. - 2/19/2025
Poppi Gets Into Apparel at Target
The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com.
