Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/25/2024
Home Depot Promotes Summer Cleaning Products
The home improvement retailer focused on cleaning essentials from a variety of brands as part of a “Red, White & Do” sale ahead of Independence Day. - 7/22/2024
IGA Unites CPGs for Annual Summer Grill Giveaway
Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA. - 7/18/2024
Ace, Craftsman Support Children's Miracle Network Hospitals
Craftsman donated $100,000 to the Ace Hardware Foundation during the brand's 18th annual Racing for a Miracle program. - 7/15/2024
Kiehl's and Rothy's Launch on Amazon
Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851. - 7/14/2024
ShopRite Leverages Pet Month
The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive. - 7/9/2024
Bloom Nutrition Launches Exclusive Flavors at Walmart, Target
An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder. - 7/8/2024
Bubble Brings 'Inside Out 2' Collection to Walmart, Ulta
The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.” - 7/4/2024
Jake Paul Launches Personal Care Brand at Walmart
The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June. - 7/1/2024
Therabody Turns to Stellar for Immersive Retail Showcase
When Therabody wanted to launch its products in third-party retailers in the U.K., the fitness and wellness brand turned to experiential agency Stellar Global. - 6/25/2024
Lego Drives Aston Martin Exclusive Into Walmart
Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June.
