Samantha Nelson
ARTICLES BY THIS AUTHOR
- 1/5/2023
Caraway Expands Brick-and-Mortar Reach with Target
Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October. - 12/12/2022
Burt’s Bees Provides Target with an Exclusive Collection
The limited-edition holiday collection was created through a Burt's Bees partnership with artist and poet Cleo Wade. - 12/8/2022
BodyArmor Brings Mamba Sweepstakes to Wawa
BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes. - 12/6/2022
Target Gets a 'Revolution x Clueless' Exclusive
Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer. - 12/1/2022
‘Queer Eye’ Stars Launch Yummers at Petco
Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer. - 11/30/2022
SlimFast Gives Walmart Shoppers First Access
Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September. - 11/22/2022
Target Gets a Faux Eyelash Exclusive
DTC faux eyelash brand LoveSeen has launched a line of 95% recyclable, vegan lashes exclusively at Target. - 11/20/2022
Grove Collaborative Continues to Expand at Retail
After making an initial brick-and-mortar launch at Target in 2021, digital-native sustainable cleaning brand Grove Collaborative has been aggressively pursuing more retail partnerships and secured distribution with additional retailers totaling more than 4,000 stores. - 11/16/2022
7-Eleven Fuels Football, Soccer Fans
7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer. - 11/8/2022
Fry’s Sports Sponsorships Reward Shoppers
Kroger’s Fry’s banner activated its sponsorship of Major League Baseball’s Arizona Diamondbacks with its annual D-Backs Rewards program.
