Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/28/2023
Hairitage Tackles Dandruff at Walmart
Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February. - 3/27/2023
Honest Co. Brings Comfort to Walmart
The Honest Co. gave Walmart an exclusive line of personal care baby products as the eco-friendly, digital-first brand made its debut at thousands of the mass merchant’s stores. - 3/26/2023
Pink Sauce: From TikTok to Walmart
Viral social media condiment Pink Sauce launched exclusively at Walmart in January through a manufacturing partnership between creator Chef Pii and Dave’s Gourmet. - 3/22/2023
Pampers Brings Peppa Pig to Walmart for Potty Training
The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart. - 3/20/2023
Raw Sugar Expands to Walmart
Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion. - 2/28/2023
Ulta Gets Proactiv Clean
Proactiv launched a line for mild acne and beginner breakouts exclusively at Ulta Beauty in October. - 2/23/2023
DTC Brand Olive & June Launches at Walmart
DTC brand Olive & June launched at 2,500 Walmart stores in January, giving the mass merchant the largest assortment of the brand's press-on nail SKUs outside of OliveandJune.com. - 2/22/2023
NYX Brings 'Avatar' to Ulta, Macy's
The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film. - 2/21/2023
Lume's Whole Body Deodorant Arrives at Target
Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body. - 2/16/2023
Target Further Showcases Function of Beauty
The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.
