Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/3/2025
Activia's Sweepstakes at Loblaws Promotes Gut Health
Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. - 2/26/2025
Yoto Leverages Target for Growth
The UK-based brand brought its screen-free audio entertainment system to Target stores for the first time in October. - 2/25/2025
Seed Makes Its Big Box Debut at Target
Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024. - 2/24/2025
Target Showcases Laura Polko Products In-Store, Online
The celebrity hairstylist launched a line of haircare products exclusively at Target in late December. - 2/19/2025
Poppi Gets Into Apparel at Target
The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com. - 2/17/2025
Chillhouse Brings Exclusive to Target
The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January. - 2/13/2025
Bogg Comes to Target With Bullseye Tote
The accessory brand launched at Target in December, with custom bags depicting the mass merchant’s bullseye logo among its SKUs. - 2/11/2025
Kroger, Brand Partners Offer 'Return to School' Savings
Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break. - 2/6/2025
Walgreens Rewards Shoppers for Purchases
Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays. - 2/4/2025
Sobeys Conducts NHL-Themed Sweepstakes
The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.
