Samantha Nelson
ARTICLES BY THIS AUTHOR
- 1/23/2024
Gillette Works With Razer for Target Exclusive
Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November. - 1/21/2024
Target Showcases Beloved Seasonal Scents
Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores. - 1/18/2024
CPG Partners Leverage Kroger for the Holidays
Kroger’s aisles were fully decked with secondary displays from various CPG partners. - 1/17/2024
Weleda Expands Its Facial Care Offerings With Amazon
Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall. - 1/16/2024
Target Introduces a Private Label Kitchen Brand
Target shines a spotlight on its first private label kitchen brand. - 1/11/2024
Tonies Brings Its Audioboxes to Walmart
Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles. - 1/8/2024
7-Eleven, The Shoe Surgeon Team Up for Football Season
7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season. - 1/2/2024
Goop Launches Line at Target, Amazon
Goop, the fashion and lifestyle brand founded by actress Gwyneth Paltrow, launched a Good.Clean.Goop brand at Target and Amazon in October. - 12/19/2023
Serenity Kids Takes Data-Driven Approach with Instacart
Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network. - 12/18/2023
Dove Brings Holiday Treats to Walmart
Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.
