Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/13/2025
Bob Evans, Bimbo Bakeries Make Breakfast Together
The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast. - 3/10/2025
Old El Paso Runs Football-Themed Sweepstakes at Sobeys
The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. - 3/5/2025
Actor Tom Holland's Nonalcoholic Beer Brand Comes to Target
The Spider-Man star’s Bero brand launched at Target in January with an exclusive package. - 3/4/2025
Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work
The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs. - 3/3/2025
Activia's Sweepstakes at Loblaws Promotes Gut Health
Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. - 2/26/2025
Yoto Leverages Target for Growth
The UK-based brand brought its screen-free audio entertainment system to Target stores for the first time in October. - 2/25/2025
Seed Makes Its Big Box Debut at Target
Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024. - 2/24/2025
Target Showcases Laura Polko Products In-Store, Online
The celebrity hairstylist launched a line of haircare products exclusively at Target in late December. - 2/19/2025
Poppi Gets Into Apparel at Target
The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com. - 2/17/2025
Chillhouse Brings Exclusive to Target
The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January. - 2/13/2025
Bogg Comes to Target With Bullseye Tote
The accessory brand launched at Target in December, with custom bags depicting the mass merchant’s bullseye logo among its SKUs. - 2/11/2025
Kroger, Brand Partners Offer 'Return to School' Savings
Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.
